I'm Karl Kaiser.
Karl Kaiser
Senior Marketing Executive
Passion for Non-Profit Sector & Corporate Mission of Giving Back
I translate vision, ideas & goals into compelling integrated marketing strategies, plans & campaigns.
I have 25yrs of creating big picture ideas into transactional deliverables, actionable plans, and compelling campaigns.
Snapshots
Showcase
Highlights of my creative vision but also my capacity to collaborate with cross-functional teams to deliver projects that resonate with audiences and support business objectives.
Whatever it Takes
Goal: Increase brand understanding. PSA highlighting what happens inside a Boys & Girls Clubs.
BGCA ✕ NASCAR
Goal: Partnership awareness. PSA showcasing NASCAR's support for BGCA workforce development initiatives.
2023 Highlights
Goal: Highlight brand moments. A highlights reel of major media moments throughout 2023 year.
Work Experience
2016 - 2024
SVP, Marketing & Communications
Boys & Girls Clubs of America
As a direct report to the CEO, I led 40 professionals raising brand health metrics with multi-year brand campaign strategies and increasing brand equity.
2013 - 2016
NVP, Creative & Digital Integration
Boys & Girls Clubs of America
Led creative and interactive strategy for multi-channel Go To Market campaign execution for 4200 locations nationwide.
2007 - 2013
Sr. Director, Creative Services
Boys & Girls Clubs of America
Spearheaded digital & print services to build social, interactive communications, video support, and print / online resources.
Education
Harvard Business School Executive
- Executive Education Program - 6 months
Michigan State University
- Leadership Development Program - 2 years
The Art Institute of Atlanta
- Design & Visual Communications - AA
Professional skills
Brand Strategy • Digital Platform Development • Strategic Communications • Strategic Planning • PR & Ad Campaigns Integrated Marketing • Board & C-Suite Engagement • Go-to-Market (GTM) Strategy • Brand Positioning • Data Insights Digital & Social Marketing • Creative Marketing • Influencer & Celebrity Marketing • Partnership & Affiliate Marketing
Get in Touch
Want to hear more about how I can help your project succeed. Send me an email or call me and let's talk about your needs.