What is marketing strategy development?

Marketing Strategy Development

After 25 years in the marketing game, including my stint as SVP of Marketing & Communications at Boys & Girls Clubs of America, I know firsthand how tricky it can be to craft a marketing plan that really hits home with your audience and aligns with your big-picture goals. That's why I've developed a Marketing Strategy Development service that bridges the gap between your lofty objectives and the nitty-gritty of market execution. Trust me, I'll make sure every marketing move is pushing you towards your mission.

What I Bring to the Table:

1. Deep-Dive Marketing Audits: I'll start by putting your current marketing efforts under the microscope. What's working? What's not? Where can we step it up? I'll also size up your competition and really get to know your target audience. No stone left unturned!
2. Strategy Development: I'll cook up both short-term strategies (3-6 months) for quick wins and long-term plans (1-3 years) for sustained success. I'm talking clear, measurable goals that align with your big-picture objectives.
3. Channel-Specific Strategies: Whether it's boosting your digital presence, creating killer content, or dominating social media, I'll develop targeted strategies for each channel that makes sense for your organization.
4. Brand Positioning and Messaging: I'll nail down what makes you unique and develop a messaging framework that tells your story consistently and compellingly across all your marketing channels.

The Benefits:

• Alignment: Every marketing move will contribute to your broader business goals.
• Laser-Focused Approach: I'll tailor our efforts to really resonate with your audience. No more shooting in the dark!
• Brand Consistency: I'll keep your brand voice and message rock-solid across all platforms.

This builds trust and keeps your supporters coming back for more.