What is unique about my training programs?

Training Programs

After years in the trenches, including my time as SVP of Marketing & Communications at Boys & Girls Clubs of America, I've learned a thing or two about effective marketing. Now, I'm excited to share that knowledge with your team through my training programs. Let's empower your marketing crew with the skills they need to crush it while staying true to ethical, mindful marketing principles.

Here's what I'm offering:

Mindful Marketing Practices Workshop Series
What it's about: I'll dive deep into mindful marketing fundamentals, showing your team how to market with empathy, transparency, and responsibility. How we'll apply it: We'll work on real-world scenarios, from campaign planning to customer interactions. Why it matters: This approach builds stronger connections with your audience and boosts your brand integrity.

1. Ethical Fundraising Strategies for Nonprofits
   What it's about: I'll show you how to raise funds ethically, avoiding manipulative tactics and focusing on transparency. How we'll apply it: We'll craft compelling, honest narratives and learn how to report impact transparently. Why it matters: This builds trust with donors, leading to more sustainable fundraising results.
2. Inclusive Design in Marketing Communications
   What it's about: I'll teach you how to create marketing materials that resonate with diverse audiences. How we'll apply it: We'll practice applying inclusive design principles to various marketing outputs. Why it matters: This expands your reach and enhances your brand reputation by valuing all potential customers.
3. Data-Driven Marketing Decision Making
   What it's about: I'll show you how to use data effectively to make smart, ethical marketing decisions. How we'll apply it: We'll get hands-on experience with identifying KPIs, analyzing metrics, and using insights to guide strategy. Why it matters: This improves your marketing efficiency and ensures you're using resources responsibly.

The Details:

• I can customize the length and format of each workshop to fit your team's needs.
• I'm flexible - I can deliver these in-person or virtually.
• I'll tailor the content to address your specific challenges and goals.

Ready to level up your marketing game? Let's chat!